Try to think about it…

It may seem like a small detail, but it isn’t.
Today we’re tackling a fundamental topic: what does the market really ask for?
Let’s start with a simple principle: the market creates the demand… but how do we understand what that demand actually is?
There are two levels:
- what the market requires
- what the market wants
And the real difference lies right here.

Let’s take a concrete example: emergency lighting regulations in elevators.
Regulations require 5 lux.
So, formally, the market “asks” for 5 lux.
But do you know what 5 lux actually looks like?
It’s equivalent to a lit lighter inside a cabin.
It’s enough to be compliant…but not enough to make a passenger feel safe during a blackout.

So we return to the real question: what does the market truly want?
The market wants a device that, in an emergency, guarantees at least 50% of the cabin’s standard lighting.
Because if you’re stuck for 10 or 20 minutes, you know very well that those 5 lux…are not enough.

Our recommendation?
Don’t maintain 100% lighting in an emergency: the passenger needs to perceive that something has happened, while still remaining in a safe and well-lit environment.

And now the real question: how do you achieve this result?

▼ Watch the video