Nauled and the “Pink Quotas”: An Italian Female-Led Company

There is no doubt that women are capable — and equally deserving of rights in the workplace as men.

In a historical moment where topics like equal opportunities and female employment are highly current, debated, and discussed, Nauled stands out as one of those companies that found its rhythm through an entirely female workforce structure.

Over the years, Nauled has hired women who, alongside the sole male owner G. Panzeri, currently hold all company roles.

Adding value to this choice is the fact that Nauled operates in sectors traditionally dominated by men: industrial elevator systems, electronics, and lighting technology.

Barbara & Barbara tirelessly and precisely handle production and logistics — the very heart of the company, which designs and distributes LED lighting and elevator devices.

Although these functions are often deemed more suitable for men, Barbara & Barbara consistently demonstrate resilience and dedication, despite the demanding, hands-on nature of their work.

Giorgia, working in administration, is the go-to contact for customers, suppliers, and colleagues — not only handling orders and accounting, but also leveraging her versatility to solve any request or query.

Meanwhile, Katia & Chiara have established themselves in the commercial domain. Each with a distinct style, both are assertive, precise, and highly committed to their responsibilities.

And then there’s Giulia, head of marketing and communications, tasked with the crucial mission of capturing the attention of the industry audience: through catalogs, flyers, brochures, newsletters, website, social media, events, etc.

The team also includes employees who are mothers, adding a meaningful dimension to the company’s composition.

This deliberate choice to build an all-female team is a bold decision—and a powerful example worth sharing.

It raises awareness of the strategic and impactful roles women can play within businesses.

It serves as an excellent opportunity to encourage a shift in mindset — not only about gender equality in the workplace, but also about recognizing and supporting women who balance professional roles alongside motherhood.